AR Filters · Gamified

Häagen-Dazs

Hong Kong's first two-player Instagram AR game for a dessert brand — a social, gamified activation people play together.

Häagen-Dazs is a ar filters · gamified project delivered by 5 Miles Lab as one integrated team across seven markets across Asia. Hong Kong's first two-player Instagram AR game for a dessert brand — a social, gamified activation people play together. The work sits within our content & social practice; full imagery and a detailed write-up are on the way.

Disciplines
AR FiltersGamifiedSocial
Case study

Full case study & imagery coming soon. We're preparing the detailed write-up and visuals for this project. In the meantime, start a brief and we'll walk you through the work.